Website Marketing Road Map

You know that your business needs to promote your website in order for you to get traffic (visitors) to come to it, but where do you start?  There are so many ways you can promote your site, what is the best way to do it?  We get asked these questions all of the time, so we have put together the following Road Map to help you on your way to building your Internet presence.

When you meet with a SiteNexus consultant, we will help you develop a comprehensive website marketing strategy based on your individual business needs, but this general outline should help you get started.

Short Range Strategies (1–4 weeks):

• Off-line Promotion - Besides the services that we provide on this site, you can also help increase traffic to your site with off-line promotion of your web site business.  This includes marketing and promoting in such traditional manners as networking, print advertising, media, event sponsorship, and merchandising.
  
  
• Basic Site Optimization - One of the first things you should do to help promote your site is attempt to optimize your website for search engines and spiders.  This is accomplished by making sure your META tags are narrowly defined for your site, your robots.txt file is in order and the structure of your pages meet the various requirements of search engines and spiders.
  
  
• Search Engine Submission – 85% of all web site traffic comes from the use of search engines. If your site is not listed with the major search engines, you will never be seen. The first step in any Internet marketing strategy should be getting your site submitted to all major search engines.
  
  
• Paid Placement – Paid Placement consists of paying for search engines to link to your site from a keyword or phrase that you choose.  Paid listings are often listed in high profile areas of most major search engines.  Because they can appear in such a short period of time (in just days as opposed to normal submission which may take weeks or months), this is an excellent way to begin driving qualified traffic to your web site almost immediately.

Mid-Range Strategies (1-3 months):

• Viral Marketing – This consists of Affiliate Programs, Co-branding, and Link Exchange strategies.
  
  
• Affiliate Programs – These programs create powerful alliances between an online merchant's web site and various "affiliate" web sites. These "affiliate" websites tend to provide information, entertainment, and content services to their customers. The online merchants sell products, goods and services online. The Affiliate Program enables affiliates to leverage their traffic and customer base in order to profit from e-commerce while merchants benefit from increased exposure and sales.
  
  
• Co-branding – A very popular way to partner with another company that markets to a similar audience as you. Contact other sites who could benefit from providing your services to their customer base.
  
  
• Link Exchange - Quality links to your site are an important part of most search engine algorithms. Identify other sites in the same industry, and approach them concerning a link exchange that would benefit both parties.
  
  
• E-mail Campaigns – These are very effective in driving traffic to and creating sales for your website if you create appealing content and target the right markets.

Long-Range Strategies (3-6 months):

• Advanced Site Optimization – This involves optimizing your web pages to maximize traffic and to meet algorithm requirements of all of the major search engines. There are various techniques available to make sure that each search engine sees your site the way you want to be seen. These techniques ensure a tremendous improvement in your search engine rankings.

Other Strategies

This list is by no means complete. There are many strategies available and new ones created every day.  If you know of other Internet Marketing strategies or have heard about a new strategy that you would like to know more about, contact our experts.  They can help you weed out the scams from the legitimate opporunities.

Interested in finding out more?
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or send e-mail to: Sales@SiteNexus.com