Q: What is an algorithm?
A: An algorithm is a list of requirements used by search engines to determine the relevancy of a website for a given search phrase or keyword.

Q: Why can’t I use an off-the-shelf program to do my optimization?
A: Search engines are dynamic. They constantly change their algorithm structures and requirements throughout the year, sometimes monthly. It is unlikely that an algorithm written even six months ago is going to have the most current criteria necessary to get your website listed. Also, depending on the algorithm used, some submittal / optimization programs violate the acceptable use policies of the search engines and can actually get your website banned or permanently dropped from the results index.

Q: How do you analyze and handle changes in search engine ranking algorithms?
A: Our software maintains an ongoing log of changes within the search engines as it relates to their algorithm requirements. These changes are then compared against our database of current optimized pages for your site. If necessary, the content of your pages is re-optimized based upon new algorithm requirements, and your pages are re-submitted to these search engines.

Q: How closely do you work with the search engines?
A: SiteNexus has several partnerships / affiliate agreements in place with the major search engines that allow us to provide paid inclusion and direct input of client content within the search engine indexes.